Craft and Storytelling

Insights

• Use storytelling to connect your business with your customers.
• Research and shape your ideas before you tell your story.
• Turn your best ideas into clear, compelling narratives.

Learning bites

1. 1 When Did You First Realise You Were A Storyteller?
2. 2 Why Do You Feel Stories Are So Important In Our Lives?
3. 3 What Is Your Process When You Start Writing A New Book_1?
4. 4 What Is The Role Of Research To Create A Good Story?
5. 5 How Do You Choose Your Next Great Idea?
6. 6 What Are Some Of The Themes You Like To Address In Your Books_1?
7. 7 Why Do You Choose Such Unusual Topics For Your Books?
8. 8 How Do You Turn A Great Idea Into A Great Story?
9. 9 Why Do You Believe Storytelling Has Become So Prevalent In Business?
10. 10 What Advice Can You Share For Entrepreneurs Who Want To Craft Their Own Stories?