Jade Kirkel Co-Founder · JoyJoy After completing her marketing degree, Jade Kirkel joined her family’s fledgling business – Sorbet - to head up the newly formed marketing department. Over the next decade, Sorbet grew into the largest beauty business in South Africa as the brand became a household name and the go to beauty hub for tens of thousands of women (and later men). After selling the business in 2019, Jade left to pursue her own entrepreneurial venture and is in the midst of launching an exciting kids fashion brand called JoyJoy. Through her Sorbet journey, Jade discovered the power of building purpose into your brand and now spends time speaking and coaching on the importance of baking purpose into everything you do.
