Lerato Maleswena
Finding Creative Talent
Lerato Maleswena shares her recipe on finding and managing your path into the creative world.
Tuck InLerato Maleswena is a creative consultant, entrepreneur and publicist. As the Director of 20 Across, she is on a mission to connect people through collaborations and innovations that promote, support and expand the creative industry, and ultimately, enhance people’s lives through fun, inspiration, creativity and self-expression.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Led You To Starting The Talent Management Agency '20 Across'?
2 - What Is Your Perspective On Trust And Authenticity Within Influencer Marketing?
3 - Why Is It So Important That We Support Creative Talent In South Africa?
4 - How Do You Look After The Creative Talent In Your Portfolio?
5 - In What Scenarios Should Brands Use Influencers?
6 - What Are Some Misconceptions About Using Influencers In Marketing?
7 - When Should Entrepreneurs Choose A Influential Individual To Represent Their Brand?
8 - What Is A Great Case Study That You've Experienced While Working With Creative Talent?
9 - Can You Share A Few Helpful Tips That Entrepreneurs Can Use When Engaging With Creative Talent?
10 - What Excites You About The Future Of The Creative Sector In South Africa?
About This Recipe
Creativity is the basis for everything, making it a very valuable trait to have in business or otherwise. Creatives, however, are notoriously specific and one needs to really understand them to get the most out of them. Creative consultant Lerato Maleswena reveals her advice for working with creative talent in a way that not only enhances their output but nurtures their creativity as well.
What You'll Learn
Lerato Maleswena is a Cape Town based entrepreneur and publicist. Her mission is to connect with people through collaborations and innovations that expand the creative industry. In this recipe, you will learn how to promote, support and nurture creative talent.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
Tuck InDeep Cuts
Love this recipe? Here are some additional videos to delve even further into the topic.
Got A Minute (Or Two)?
Why Are Heavy Chef Recipes So Highly Regarded?
One Tasty Recipe.
Ten Tiny Bites.
Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less.
For Entrepreneurs.
By Entrepreneurs.
Continually focusing on the needs of our ever-growing community of entrepreneurs.
Access Anytime. Anywhere. Anyhow.
As long as you have an internet-enabled device, you can digest a tasty learning bite.
Want Even More?
Heavy Chef has thousands of learning bites, just like these. Search from technology, leadership and creativity topics, served up by the heaviest chefs in the world.
Search Recipes