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Lerato Maleswena's 2-Minute Taste-Test On Finding Creative Talent

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

Start

Question 1 of 10

What did Lerato Maleswena originally want to be, before she studied PR?

A

A teacher.

B

A photographer.

C

A politician.

Question 2 of 10

When advertising a product, how could influencers be beneficial?

A

They ensure that your followers don't unsubscribe.

B

They are cheaper to hire than making an ad.

C

Influencers can give the customer their own personal experience and perspective.

Question 3 of 10

Why is the creative economy important for the country, according to Lerato?

A

It creates passionate teachers that will propel our kids into a better society.

B

Without it, there would be no new crypto.

C

It provides growth, it drives the future. It allows us to create things that we never thought would be possible.

Question 4 of 10

Why does Lerato check in with her creative talent?

A

To support and maintain their mental health.

B

To check that they're loyal.

C

To help them understand her company.

Question 5 of 10

Why don't ads, such as radio ads, necessarily translate into sales?

 

A

They're usually too loud and obnoxious when compared to other forms of media.

B

You are just listening to something, there isn't necessarily a personal touch.

C

No-one listens to radio anymore.

Question 6 of 10

What common misconception do people have about influencers?

A

They don't work for the brand, they are messengers of the brand and their experience.

B

They don't work for the brand, it's a mutually beneficial relationship where neither side benefits more than the other.

C

They work for the brand, but not as a normal employee. Instead they are a public figure.

Question 7 of 10

Which risk does Lerato highlight when it comes to choosing influential individuals?

A

They might post a controversial tweet.

B

They have a lot of options when it comes to brands, so their loyalty might not be so concrete.

C

They might not share the same values or value systems as the brand.

Question 8 of 10

Where did Lerato and her team host the first plus-sized men's fashion show?

A

Radisson Red in Cape Town.

B

Grondisseur Green in NYC.

C

Yellowstone National park in Wyoming.

Question 9 of 10

What is the value in establishing long term relationships with your creative talent?

A

The Law of Diminishing Costs occurs.

B

The person's audience will learn to trust the relationship.

C

They become easier to exploit.

Question 10 of 10

Why is Lerato interested in how Gen Z will challenge brands?

A

Because they're interested in the environment, appearances and trendiness.

B

Because they're interested in the environment, vulnerability and authenticity.

C

Because they're interested in technology, education and respect.

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