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Heavy Chef Books

Heavy Chef has created a series of entrepreneur guide books. Each publication is ten chapters and contains lessons from hundreds of entrepreneurs who have become 'Heavy Chefs'.   

Buy Our Latest Book

Practical 10-Step Guides For Entrepreneurs


The Heavy Chef Entrepreneur Recipe Books summarise the best learnings from our best learning bites on our platform. The Heavy Chef series is business learning made simple. Gleaned from thousands of education videos and courses, Heavy Chef does the heavy lifting so you don't have to - giving you more time to focus on your business. 

Selling Products Online 

So you’ve come up with a winning idea for a product to sell online. What now? How do you turn your idea into a successful e-commerce business?

"As a business focused on aiding SMEs in South Africa, partnering with Heavy Chef, which shares a similar vision, is truly remarkable. The book offers countless insightful ideas, making it an essential tool for every SME's arsenal." – Brendon Williamson, managing director of Payfast. 

Selling Products Online is the book for you. Brought to you by Heavy Chef and Payfast, this practical 10-step guide is designed to support you on every step of your e-commerce journey and will show you how to:

  • Find your customers.
  • Set up your e-commerce store.
  • Take online payments.
  • Sell on existing platforms.
  • Attract more customers.
  • Fulfil online orders.
  • Manage stock.
  • Serve your customers.
  • Make a profit.
  • Build your team.

Heavy Chef sat down with some of South Africa’s pre-eminent entrepreneurs to fill these pages with real, practical advice from experts who’ve beaten their own paths to success in e-commerce.

You’ll hear from the brains behind some of South Africa’s most-loved brands, including Faithful to Nature, Payfast, SnapScan, Yuppiechef, and many more.

They’ll answer all your questions about selling products online in concise “bites” – as if you’re sitting down to coffee with them. Go on. Tuck in.

Buy 'Selling Products Online' Now

Offline / Online Integration 

When you purchase a book by Heavy Chef, you get immediate access to thousands of learning videos from some of the world's leading entrepreneurs. Just scan the QR codes in each chapter and you'll automatically be linked to corresponding recipes on the Heavy Chef platform. Simple. 

Heavy Chef Recipe Books

More books coming soon. Sign up to Heavy Chef for free and get weekly updates. 

About Our 'Chefs' 

A 'Heavy Chef' is someone who can speak with authority about a particular thing because they have real experience doing that thing. A Heavy Chef could be someone world-famous or someone who has been performing notable work in the background. We have hosted 100s of technologists, leaders and creatives on our platform to speak about an ever-expanding curriculum of topics. If you'd like to suggest someone who has an epic entrepreneurial recipe to share, let us know!

Who Are The Chefs? 

Previous and upcoming 'Heavy Chefs' on the HC platform include: Professor Cass Sunstein, President Thabo Mbeki, President Olusegun Obasanjo, Nunu Ntshingila, Sir Martin Sorrell, Aisha Pandor, Katlego Maphai, Xolisa Dyeshana, Riaad Moosa, DJ Sbu, YoungstaCPT, Zolani Mahola, Mo Flava, DJ Fresh, Rob Paddock, Sam Paddock, Andrew Smith, Robbie Brozin, Albie Sachs, Maps Maponyane, Siya Kolisi, Michael Jordaan, Adrian Gore, Jonathan Smit, Gary Kirsten, Lwando Xaso, Wendy Ackerman, Bryan Habana, Mzukisi Mbane, Bonang Mahola, Olugbenga GB Agboola and many many more.

Questions? 

Hey, we got your back! We'd love to hear from you.

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