Tiaan Van Zyl
Data Analytics
Tiaan van Zyl, the chief technology officer at Traffic Brand, shares his data analytics expertise in this recipe.
Tuck InTiaan is a data specialist who has carved a niche in the e-commerce market for himself with his deep understanding of online advertising and the technology that supports it. From web analytics to CRM systems, he knows how to connect the dots between advertising clicks, corporate objectives and customer behaviour. He believes in data-based decision making and has a gift for making his tech knowledge accessible to mere mortals.
Tiaan has been with Traffic Brand for over 10 years, serving the company and its clients as chief technology officer.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Does Democratising Data Mean?
2 - Why Is It Important To Understand Your Why?
3 - Why Is It Important For Entrepreneurs To Have A Dashboard?
4 - What Are The Most Important Metrics Entrepreneurs Should Track At Each Stage Of The Customer Journey?
5 - What Metrics Are Used In Customer Acquisition?
6 - What Tools Or Platforms Do You Recommend For Data Analytics?
7 - What Are The Causes Of Customer Drop-Offs?
8 - How Can You Use A Digital Platform To Test Variations Of Design And Their Impact?
9 - What Should Entrepreneurs Consider When Analysing The Customer Journey?
10 - What Are Macro And Micro Conversions In E-Commerce?
About This Recipe
One of the great advantages of the age we live and do business in, is the availability of data and information. Ironically, it is also a pitfall that can lead businesses to overcomplicate their measurement processes and get lost in data collection for its own sake.
Tiaan van Zyl, CTO of Traffic Brand, has learned through experience that getting clear on your start-up’s why and understanding the journey you want customers to take with your brand, are the best ways to avoid this mistake.
Dive into this recipe for Tiaan’s insights on data analytics tools and platforms (spoiler alert: he doesn't think there’s one that’s universally best), the metrics entrepreneurs should track at each stage of the customer journey and how to deal with drop-offs.
What You'll Learn
In this recipe you will learn:
- What data democratisation is and why you should care about it.
- The four stages of the customer journey and the metrics to track in each stage.
- How to choose the right data analytics tools and platforms for your business.
- The causes of customer drop-offs and how to address them.
- How to speak data analytics with terms like e-commerce rate, macro and micro conversion, and A/B testing.
- The importance of curating your company’s customer journey before designing your digital platforms.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
Tuck InDeep Cuts
Love this recipe? Here are some additional videos to delve even further into the topic.
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