I think my journey really started at school. I never really stood out - I wasn't the A student, I wasn't the top sports student - I couldn't run very well. I was really just an average student. I started surfing and what surfing gave me was this sense of joy.

When I initially started the Surf Emporium, it wasn't to be the biggest surf school or the best surf school. I think, definitely, surfing had filled this space in my life and probably at the time when I was younger, I hadn't actually realized or made the connection that surfing could give me so much that I could apply in other areas of my life. 

I realized that the reason I started the surf school was because of those dark moments, and it was through wanting to serve others in their darkest moment that the Surf Emporium or the Roxy Surf School actually started.

Don't you feel like, "how do you find balance?" really feels like a swear word? Because nobody ever gets this thing of balance right and I feel like we set ourselves up for failure when we try and find a balance in our lives. 

I'm all in the moment and she is my only focus and priority. My phone is away and I'm just with her in the car, having a meeting and then I go back to work. So it's just separating those moments - I think that's so important.

There were two times at Surf Emporium where I had these decisions that I needed to make. The first one was, we started with the umbrella on the beach then we moved to the 10 square meters of the hardware store.

There are definitely five things that competitive sport gave me. It developed this killer instinct where I learned to just trust my gut in every decision that I made, when I just went all-in on those. 

What I learned very early on in business is looking after the team's wellness really converted and increased productivity. There is so much research and data around it, but we've seen it first hand. 

So Will and I, at Surf Emporium, actually worked together as a team. A lot of people say that it's a do or die moment. I think it's the same as lockdown - when you're locked down with your partner, you either strengthened your relationship or you got divorced.

Using functional food and looking after your body, preparing yourself to be the best possible that you can be with the strongest that you can be. I think it's really important, it's the same as putting the right fuel in your car. You don't want to put diesel into a petrol car.