Nyaki Tshabangu
Mastering E-Commerce
Nyaki Tshabangu, founder of Natural Hair Co, knows what it takes to master e-commerce and shares her knowledge and experience in this recipe.
Tuck InNyaki Tshabangu is a great example of someone who allows life to take her where the opportunities are. Although she holds a degree in project management and construction, she now runs a successful e-commerce store, Natural Hair Co, which aims to build a community of conscious customers around natural hair products.
Passionate as Nyaki is about marketing and retail - and given that she describes herself as someone who would buy anything online - she devotes a considerable portion of her time to coaching other entrepreneurs to build their empires online.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Are Common Mistakes That Entrepreneurs Make When Building E-Commerce Sites?
2 - What Factors Should Entrepreneurs Consider When Choosing A Platform To Sell Their Products Online?
3 - What Perspective Do You Have For Entrepreneurs For Selling On WhatsApp?
4 - What Is A Sales Funnel?
5 - Do You Recommend Selling Your Products Through An Online Marketplace?
6 - How Can Entrepreneurs Price Their Products For Marketplaces Like Takealot?
7 - What Must Entrepreneurs Understand About Conversion Rates?
8 - How Do You Optimize Your Website For Conversion Rates?
9 - What Perspective Do You Have For Entrepreneurs On Paid Advertising?
10 - How Do You Price Shipping For Your Product?
About This Recipe
Have you ever considered the similarities between starting a romantic relationship and taking customers through your e-commerce sales funnel? Nyaki Tshabangu, founder of Natural Hair Co, certainly has and in this recipe she shares her take on what it takes to turn an uninterested person into a raving fan. (For dating advice, we’ll have to refer you elsewhere.)
Nyaki also unpacks some common mistakes entrepreneurs make when starting e-commerce ventures, what to look out for when you decide to join forces with third-party retailers such as Takealot, and why you cannot ever have an online store without customer reviews.
The honest and engaging manner in which she shares some of her own e-commerce ups and downs, and experiences with paid advertising, conversion rates and shipping costs, will leave you entertained as much as educated.
What You'll Learn
In this recipe you will learn:
- Where to start when you want to go into e-commerce.
- How to optimize your website for the best possible conversion rate.
- The similarities between your sales funnel and the start of a romantic relationship.
- How to best sell on WhatsApp.
- What to look out for when you want to sell through third-party vendors like Takealot.
- How to make the most of paid advertising.
- What steps you can take to cut down on shipping costs.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
Tuck InDeep Cuts
Love this recipe? Here are some additional videos to delve even further into the topic.
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