How To

Create A Brand Identity

Join Mosa Ntwampe, Group Head: Marketing & Corporate Communications at Sakhumnotho Group Holdings, as he unpacks how to create a brand identity.

About This Recipe

Memorable, impactful brands don’t develop by accident. They are created deliberately, starting with a deep and comprehensive understanding of who the business is, what it stands for and how it conducts itself. This is the foundation on which you build your brand identity.

If this sounds too abstract, you need Mosa Ntwampe’s recipe to guide you. As Group Head: Marketing & Corporate Communications at Sakhumnotho Group Holdings, Mosa understands the process of building a brand identity and shares it with infectious enthusiasm.

In this recipe he unpacks what a brand identity is, the building blocks that constitute it and how to progress from understanding your brand foundation to having a logo, colour palette, typography and brand guideline - all in the interest of showing up the way you want to, consistently and with impact.

Cover These 10 Steps

Step 1: Know Your Foundation
Step 2: Assess The Current Identity
Step 3: Conduct A Competitive Analysis
Step 4: Hone In On Visual Direction
Step 5: Write Your Brand Brief
Step 6: Design Your Logo
Step 7: Choose Your Colour Palette
Step 8: Choose Your Typography
Step 9: Design Additional Elements
Step 10: Build Your Brand Guidelines

Is This The Recipe For You?

Watch these videos to understand, who our Heavy Chef is, what the topic is, what mistakes entrepreneurs often make when it comes to this topic as well as the benefits it brings.

Take The Challenge

In this challenge, we tuck into the foundational element of conducting a competitor analysis. This step is vital to complete for many reasons, including crafting your brand identity.

Start Now

Learn:

Watch Mosa's bite on performing a competitor analysis.

Do:

Answers the questions in the challenge to complete your SWOT analysis. Click "Start Now" to begin.

Share your answers via email for the opportunity to get some Heavy Chef advice [email protected].

Live Recipe

Are you struggling with this topic? Join Dr Carla LIVE, where she will answer your questions to assist you in your journey.

Secure Your Spot

Live Recipe: Mosa Ntwampe - 19 July 2023 18:00.

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Who Is Our Heavy Chef?

Mosa Ntwampe grew up behind the counter of the small convenience store his parents ran from their kitchen - an experience with sales and brands that he has translated into a high-flying corporate career.

Having graduated from North-West University with a BA communications degree, Mosa added a BA Honours degree in strategic communications from the University of Johannesburg to his qualifications, in addition to certificates from the University of Cape Town and Oakfields College in digital marketing and graphic design respectively.

His desire to be a holistic marketer has led him to Sakhumnotho Group Holdings, a world-class pan-African investment holdings company based in Johannesburg. As Group Head: Marketing & Corporate Communications Mosa oversees the planning, development and execution of Sakhumnotho Group's marketing initiatives and its global footprint of networking platforms.

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Learn

Learn from someone who speaks from a position of real authority, perspective and experience.

Do

Implement practical tips and techniques learned in the trenches - doing, rather than talking.

Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.

Tuck In

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