Coming soon
Mike Perk
Vision And Mission Design
Mike Perk’s Vision and Mission Recipe helps leaders craft clear, values-driven statements that inspire teams, align purpose, and shape company culture from the inside out. Perfect for anyone navigating change or driving transformation in their business.
About This Recipe
Mike Perk’s Vision and Mission Recipe is a powerful guide for leaders, founders, and change-makers looking to align their teams, transform their culture, and lead with purpose in an ever-evolving business landscape.
In a world where businesses must constantly adapt, Mike shares practical steps for crafting vision and mission statements rooted in values—not just as statements on a wall, but as tools for real transformation. This recipe breaks down the difference between internal and external vision and mission, and shows how to put them into practice to create a culture that is resilient, inspiring, and future-focused.
Whether you are starting from scratch or realigning an existing business, this recipe will help you unlock clarity, commitment, and cultural traction from the inside out.
Cover These 10 Perspectives
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The importance of social capital
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Organizational and personal transformation
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Values-driven business
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Vision and mission
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Creating your values-driven vision and mission statements
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The steps to create your internal mission
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The steps to create your internal vision
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The steps to create your external mission
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The steps to create your external vision
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Putting your vision and mission into practice through culture
Who Is Our Heavy Chef?
Mike Perk is a transformation strategist, leadership coach, and Managing Director of WWC (World Wide Creative), a digital advisory firm based in South Africa. He is also a founding partner of Heavy Chef, a platform that inspires entrepreneurs to learn by doing.
With a background in people-centered change and digital innovation, Mike helps organizations navigate transformation with purpose, clarity, and resilience. He is passionate about guiding leaders to craft meaningful vision and mission statements that go beyond words—becoming tools that drive culture, inspire teams, and align long-term impact with core values.
Mike has worked with businesses across industries including finance, retail, government, and tech, and is known for his thoughtful, human-first approach to leadership in a rapidly changing world.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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Ten Tiny Bites.
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