To create a world-class product, you need an ownership or a management team with incredibly complementary skill sets. You need somebody who is looking after the business holistically, somebody who is looking after the product, somebody who is looking after your customers and someone who drives sales and marketing.

UX and UI design, web design and app design. Digital product design starts further back than UX and UI design, web design or app design. We get involved with our clients at the strategic discovery and ideation phase.

UX stands for user experience and it's really about what the user does. UI is user interface design and that's about what the user feels. A lot of people think about UX and UI design as different. For us they're deeply interconnected and intertwined because what you see affects your experience and what you experience affects what you see.

Users hate being surprised and unsure of where to go next. Predictability and continuity are fundamental pillars of good UX design.

Write down all of your feature ideas because they're all valid and they all have their place, but you want to get to the core of what you need to release in order to test your product’s viability in your market. Keep it light so that you can learn along the way.

An MVP in the product world is a minimum viable product. You want to take to market the core product that is going to add real value to your users and that you can assess against your market and your users to determine whether or not they are seeing value.

It's the time where you need to have a big, real, honest conversation with yourself and ask yourself a number of questions. The questions range from the viability of the product to how you will fund it until the product starts making money. You also have to take a close look at your core team and their skill sets.

When you're designing your experience, laser focus on your user. You need to think about their context and their emotion. Where are they going to be using your product and how, and how are they going to be feeling when they are in the throes of using your product? Your user experience needs to cater for those things.

Because it’s a smaller screen size, the tendency on mobile is to try and fit more onto the screen, but the reverse is true. You need to make it an exceptionally simple, quiet experience on mobile so that the user can get their process and their job done on your product while they are possibly distracted by other things.

Bringing in high-level, specialised individuals or teams upfront can be hugely beneficial to a product's flow and process, and can get you to a successful point a lot faster. The other enormous benefit with outsourcing a specialist team is that you don't just have one person with one idea. You are actually working with a team of people with collective experience that are all collaborating in the background.