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Katlego Mahura
Ideas And Identity

The Managing Director at Idea Engineers unpacks the value of a clear well-thought-out branding strategy for your business.

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Katlego Mahura is the managing director of Idea Engineers, a leading communications agency. Katlego's experience includes a decade at Kansai Plascon. Katlego has successfully managed a flagship decorative portfolio, developed the new corporate identity for the Plascon brand, and launched several groundbreaking new brands.

 

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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe

 

Ideas are the beginning of everything. Before any product, service or business is actualised, the creative process must happen. 

Katlego Mahura is in the business of ideas. The managing director of Idea Engineers has a lustrous career driving ideas to fruition in the creative sector. With over 17 years worth of experience, she has spent a large part of her working life in professional positions that enable her to use her ideas to add value to the ecosystems around her.

What You'll Learn

 

Katlego shares knowledge and insights from her considerable leadership experiences at Ideas Engineers and Plascon. Katlego opens up about the new positioning for the Plascon brand and launching several market-share-leading brands. Katlego shares tips for creating a standout brand identity. 

Katlego warns against the consequences of not paying attention to your brand identity, as well as provides a sage perspective for entrepreneurs trying to kickstart their world-changing ideas.  

Learn

Katlego shares how to identify the correct problems and use creativity to ideate innovative business solutions.  

Do

Implement practical tips and techniques learned in the trenches - doing, rather than talking.

Share

Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge the whole thing if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.

 
 
 
 
 
 

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