How To

Use Digital Marketing Basics

Jessica Van Der Westhuyzen reveals how entrepreneurs can utilise data to create effective digital marketing strategies.

About This Recipe

Thanks to the pandemic, we've seen an incremental boom in the adoption of e-commerce by consumers and businesses alike. If you're playing in the online space, a digital strategy that ramps up your presence online and converts to sales should be at the very top of your list. In 10 rich bites, Digital Marketing Professional, Jessica van der Westhuyzen unpacks the building blocks of a successful digital marketing strategy and how it can help grow your business.

Cover These 10 Steps

Step 1: Identify Your Purpose
Step 2: Understand Your Audience
Step 3: Optimise Your Messaging
Step 4: Implement A Budget
Step 5: Identify Competitive Areas
Step 6: Implement A Customer Acquisition Strategy
Step 7: Leverage Email Marketing
Step 8: Roll Out Campaigns
Step 9: Identify Customer Acquisition Cost
Step 10: Stay Ahead Of The Trends

Is This The Recipe For You?

Watch these videos to understand, who our Heavy Chef is, what the topic is, what mistakes entrepreneurs often make when it comes to this topic as well as the benefits it brings.

Take The Challenge

Throughout this recipe tuck into questions designed to put your newfound knowledge into action.

Start Now

Learn:

Watch Jessica's bites on how to use digital marketing basics.

Do:

Apply the knowledge from each step to help you identify how you can successfully use digital marketing basics to create a marketing strategy.

Share your answers via email for the opportunity to get some Heavy Chef advice. [email protected].

Join Jessica Live (Online)

Okay, so now you’ve gone through Jessica’s recipe. Woop, well done!

How about the opportunity to ask Jessica your questions on how to apply these steps to your business? Join us for a one-hour, online session to do just that. Click below. Note, the Live Recipes are for Premium Members only. Click here to upgrade your membership and get your first month free.

Who Is Our Heavy Chef?

Jessica has been the digital and performance marketing manager at some of SA's biggest companies. She has extensive experience in leading teams and companies in digital strategy, digital transformation and MarTech platforms. Jessica is incredibly skilled at using data and various digital platforms to tell brand stories and create award-winning growth strategies and campaigns. She was 2020's Bookmarks Best Digital Marketer and is the Brand Council lead for the IAB in South Africa.

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Learn

Learn from someone who speaks from a position of real authority, perspective and experience.

Do

Implement practical tips and techniques learned in the trenches - doing, rather than talking.

Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.

Tuck In

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By Entrepreneurs.

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