Jessica Boonstra
Serving Our Communities
Jessica Boonstra shares her recipe on how she started Yebo Fresh and grew it into a sustainable business that adds value to the communities it operates in.
Tuck InJessica Boonstra is the founder and CEO of Yebo Fresh, a food delivery company that caters exclusively to townships in Cape Town and Johannesburg. An avid entrepreneur, she has a background in business development, online retail and innovation. Jessica founded Yebo Fresh with a vision to supply township communities with affordable on-demand business and home grocery deliveries. Seeing the need for transformation in the online shopping space, she's made it a mission to make quality, fresh food and household goods accessible to all.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - Tell Us Why You Love South Africa So Much?
2 - What Was The Problem You Were Trying To Solve When You Started Yebo Fresh?
3 - What Is The Yebo Fresh Business Model For Township Communities?
4 - What Excites You About Creating An E-Commerce Offering For Low-Income Consumers?
5 - What Are The Challenges You've Faced Selling Groceries In Underserved Markets?
6 - What Are Some Of The Misconceptions That People Have About The Township Market?
7 - What Made You Decide To Pivot Your Business Model Towards NGOs?
8 - What Makes Yebo Fresh's Offering So Unique?
9 - How Did You Scale Yebo Fresh Into A Countrywide Business?
10 - What Advice Do You Have For Entrepreneurs Who Want To Serve Township Communities?
About This Recipe
The township market is largely ignored and misunderstood. Many formal players fail to recognise the massive business potential that providing services and goods to so-called low-income communities is, missing out on the opportunity to not only create a positive impact but build profitable businesses too. Jessica Boonstra recognised the opportunity to do both, starting an e-commerce business that has improved the lives of many. In 10 informative bites, Jessica reveals how she started Yebo Fresh from her kitchen table and grew it into a sustainable business that adds value to the communities it operates in.
What You'll Learn
In this recipe, you will learn about how to build and scale a sustainable business while adding value to communities around you.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
Tuck InDeep Cuts
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