Ian Webster
Product Range Selection
The co-founder of Dermastore reveals how he sources and curates the products for his online skincare shop.
Tuck InDr Ian Webster has been a practising dermatologist for just under 30 years. He did his post-graduate training in skin and laser surgery at Harvard Medical School, USA and was the first dermatologist to import a skin laser into South Africa. In 1993, he co-founded the first dedicated skin laser clinic at the Christiaan Barnard Memorial Hospital in Cape Town and started his private practice as a specialist dermatologist in Somerset West. He co-founded Dermastore with his son Greg in 2015, the first online skincare store in South Africa that specialises in selling niche, curated skincare products.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - How Has Your Medical Training And Experience Helped You As An Entrepreneur?
2 - Why Is Skin Care So Important?
3 - How Has Providing Free Samples With Every Order Impacted Your Business?
4 - How Do You Ensure That Each Skincare Product On Dermastore Is Legitimate?
5 - How Do You Manage Product Recommendations For Customers With Skin Problems?
6 - Can You Tell Us About Your 'Mix And Match' Approach To Skincare Products?
7 - How Do You Manage Your Stock Of Skincare Products?
8 - How Has Having An Online Shop Influenced Your Product Offering?
9 - What Are The Benefits For A Business To Have Sole Distribution Of A Product?
10 - What Advice Can You Share For Entrepreneurs Who Want To Sell Products Online?
About This Recipe
Your product is the heart of your business - without a great product or service, you don't have much of a business. Offering your customers a niche product, while providing convenience and a memorable shopping experience is a winning formula as far as Ian Webster is concerned. The co-founder of Dermastore reveals how he sources and curates the products for his online skincare shop.
What You'll Learn
Learn how Dr. Webster turned his professional training into one of the best known wellness online stores in South Africa. Understand how Dr. Webster turned his service business into a product business. Gain insight on creating a highly specialised product selection in the wellness category.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
Tuck InDeep Cuts
Love this recipe? Here are some additional videos to delve even further into the topic.
Got A Minute (Or Two)?
Why Are Heavy Chef Recipes So Highly Regarded?
One Tasty Recipe.
Ten Tiny Bites.
Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less.
For Entrepreneurs.
By Entrepreneurs.
Continually focusing on the needs of our ever-growing community of entrepreneurs.
Access Anytime. Anywhere. Anyhow.
As long as you have an internet-enabled device, you can digest a tasty learning bite.
Want Even More?
Heavy Chef has thousands of learning bites, just like these. Search from technology, leadership and creativity topics, served up by the heaviest chefs in the world.
Search Recipes