I think it was when I was in high school - we were in matric and were applying to different universities. The main thing was, that I've always had a thing for helping people and I thought being a doctor would be one way of being helpful to people. 

I'd rather be a general practitioner and be able to explore other business avenues. So I opened my practice in Khayelitsha as a sole proprietor. Later on, I had to do more homework in terms of making things formal and making it a business. I decided then that I would rather start a brand called CliniMed, and I actually had a dream - it was so clear in the dream that I saw the name!

I still remember when I started, I worked and worked and I thought, "I need to scale." And for me to scale, I have to understand that I cannot be here and be there. There are certain things that I need to let go of for that to happen.

I think for me, the most important thing is basic primary healthcare solutions. Having worked in primary healthcare, this is your family planning, your colds and flu, your vaccinations, your children's milestones.

There are things at the primary care level that we can do as doctors, or as we grow, so I think having to incorporate that as the next level to our growth would be amazing. It would be amazing to have a chain of hospitals.

We have to force ourselves to do it. And when I say 'force ourselves to do it'  I'm taking the basics of exercise and eating healthy, more especially exercise. I think it's one thing that when you invest in that, you are investing in your productivity, you're investing in your longevity and it's going to carry you through at a certain time.

So CliniMed entails primary health care services. We offer general practitioner services from family planning, chronic disease management, acute disease management, a baby clinic.

When I started, I did flyers - normal flyers  - and word of mouth and newspaper adverts. But I think when I started creating the brand, I realized that maybe I needed a little bit more. I remember I was watching TV and I saw PR and I saw Shorn Khumalo.

One thing, and this is what I tell people that I work with, is that you have to treat people equally - it doesn't matter who they are. I think that is how people learn to trust me, that's what I think.

Well, one thing that I could advise is that, because it's a service business, the culture of your business needs to resonate with the staff. The ones that don't belong will fall out. But when you get the proper culture, when they come in and they understand that this is how we work, this is what we are trying to achieve - I think that is the most important thing.