How To
Tell Impactful Stories
Bridget McNulty built the largest diabetes community in SA where she advocates for systemic change. She shares the power of storytelling for impact, and why it’s essential for all of us.
Tuck In
About This Recipe
Storytelling is a powerful communication tool, often overlooked in business. Through narrative, complex information becomes easier to understand and digest. Bridget McNulty, founder of sweetlife.org.za and diabetesadvocacy.org.za, believes that all humans have an innate longing to make a positive contribution to the world. By tapping into this human longing with an authentic, well-told story, you can capture attention, encourage interaction, and inspire action. In this recipe, Bridget shares how storytelling has helped her make an impact on the diabetic community in South Africa. She explores how to incorporate statistics and complex concepts into stories, as well as securing funding to tell those stories.
Cover These 10 Steps
-
Step 1: Understand The Power Of Storytelling.
-
Step 2: Aim At Building A Community.
-
Step 3: Recognise Lived Experiences.
-
Step 4: Create Stories With Stats.
-
Step 5: Translate Complex Concepts.
-
Step 6: Turn Challenges Into Opportunities.
-
Step 7: Understand Your Audience.
-
Step 8: Align Different Communication Channels.
-
Step 9: Recognise Funding Opportunities.
-
Step 10: Keep Your Story Relevant.
Is This The Recipe For You?
Watch these videos to understand, who our Heavy Chef is, what the topic is, what mistakes entrepreneurs often make when it comes to this topic as well as the benefits it brings.
Who Is Our Heavy Chef?
Bridget, co-founder of sweetlife.org.za and diabetesadvocacy.org.za, has significantly impacted the South African diabetes community by advocating for systemic change through her lived experience with Type 1 diabetes. Combining storytelling with advocacy, she has driven meaningful change in diabetes care and awareness in South Africa. In 2021, Bridget organized the first South African Diabetes Summit, and her influence extends globally. She participated in the WHO Global Diabetes Summit in 2022, moderated an International Diabetes Federation panel the same year, and was a finalist in the 2023 DCB Innovation Challenge for her work in diabetes education. An accomplished writer, Bridget authored The Grief Handbook: A Guide Through the Worst Days of Your Life and is set to publish Daily Glimmers: Finding Joy in Everyday Life.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Why Are Heavy Chef Recipes So Highly Regarded?
One Tasty Recipe.
Ten Tiny Bites.
Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less.
For Entrepreneurs.
By Entrepreneurs.
Continually focusing on the needs of our ever-growing community of entrepreneurs.
Access Anytime. Anywhere. Anyhow.
As long as you have an internet-enabled device, you can digest a tasty learning bite.
Want Even More?
Heavy Chef has thousands of learning bites, just like these. Search from technology, leadership and creativity topics, served up by the heaviest chefs in the world.
Search Recipes