Aurora Marcopoulos
Building A Community
As the founder of the CORA Project and Aurora Wellbeing, Aurora Marcopoulos understands the importance of community, and the art and science involved in building one.
Tuck InAurora Marcopoulos combines an abiding interest in global politics with a passion for women’s health and a flair for entrepreneurship.
She graduated from the University of Cape Town in 2017 with a degree in social science, triple majoring in politics, economic history and international relations. She completed an honours in international politics and served an internship at a human rights organisation in Geneva, working closely with the UN Human Rights Committee.
Her awareness of social issues and human rights led her to co-found the CORA Project, an NPO that tackles period poverty in South Africa based on the premise that everyone should have access to quality menstrual products and education.
In 2022, Aurora completed a master’s degree in conflict, peace and security - and began working on her femtech startup. Aurora Wellbeing is Africa’s first e-commerce store and platform that provides complete menstrual-cycle care, ranging from period products, skincare and supplements to CBD oil for cramps and, most importantly, a supportive community.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - How Did Your Experience With The Cora Project Inform The Creation Of Aurora Wellbeing?
2 - What Is Aurora Wellbeing And What Is The Problem That It Aims To Solve?
3 - How Balance Building The Cora Project And Aurora Wellbeing Simultaneously?
4 - How Did You Go About Building A Community Around The Cora Project and Aurora Wellbeing?
5 - What Are The Challenges To Starting And Building A Community?
6 - What Perspective Would You Give To Someone Who Wants To Start A Community Around A Cause Or Brand?
7 - What Are Some Of The Benefits Of Having A Strong Community Around Your Business Or Cause?
8 - How Do You Track The Growth And Engagement Of Your Community?
9 - How Do You Balance The Needs And Expectations Of Your Community With The Goals And Objectives Of Your Business?
10 - How Has Building A Community Impacted Your Personal And Professional Growth As An Entrepreneur?
About This Recipe
Imagine experiencing a rather disruptive physical event every month for at least half your life without quite understanding why. This is the reality for many girls and women in South Africa when it comes to their menstrual cycle. It is also the reality that Aurora Marcopoulos has set out to change, first with her NGO the CORA Project and more recently with her femtech startup called Aurora Wellbeing.
In her recipe, Aurora shares lessons around community building, highlighting the importance of values, objectives and knowing your “why”. She mentions the relevance of the do-no-harm principle and highlights several metrics that can be used to measure community engagement. She also shares the incredible value that her communities are adding to her life.
What You'll Learn
In this recipe you will learn:
- How passion for a cause can be turned into business ventures.
- The four things to focus on when building a community around a cause.
- The benefits of having a strong community around your brand.
- Metrics you can use to measure community engagement and growth.
- The importance of the do-no-harm principle when engaging with communities.
- How community can make a personal and professional difference in the life of an entrepreneur.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
Tuck InDeep Cuts
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