check

Ross Drakes' 2-Minute Taste-Test On Blockchain And Brands

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

Start

Question 1 of 10

What does “nice” in Nicework signify?

 

A

The company doesn’t do exceptional work.

B

The work they want to do and the way in which they want to do it.

C

They only work with well-mannered people.

Question 2 of 10

What is the starting point when you create a brand?

 

 

 

A

What you want people to feel.

B

What your competitors are doing.

C

Your favourite colour and font.

Question 3 of 10

What is Nicework’s billing model?

 

A

Hourly rates.

B

Retainers.

C

Output-based billing.

Question 4 of 10

Which company does Ross admire for understanding its brand positioning?

 

 

A

Nike.

B

Today & Tomorrow.

C

Nicework.

Question 5 of 10

What does Web3 represent?

 

A

More unnecessary technology for youngsters to use.

B

The first evolution in ownership since the advent of intellectual property.

C

The end of brand management as a career.

Question 6 of 10

What do NFTs allow you to do?

 

A

Move properties around with ease.

B

Whatever you want to do.

C

Prove that you own a piece of code and transfer that ownership to someone else.

Question 7 of 10

Blockchain transactions rest on the concept of ________________.

 

A

Decentralisation.

B

Smoke and mirrors.

C

Encryption.

Question 8 of 10

NFTs add an ownership layer to brands as storytelling devices.

A

True.

B

False.

Question 9 of 10

In the brand-building space, Ross sees technology as ___________.

 

 

A

A must have.

B

Semi-irrelevant.

C

An enabler.

Question 10 of 10

According to Ross, who is an example of someone who understands the interplay between NFTs and a customer journey?

A

The CEO of HP.

B

Jeff Staple.

C

Nike’s brand manager.

Confirm and Submit