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Yvonne Wakefield's 2-Minute Taste-Test On Scaling Service Businesses

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

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Question 1 of 10

What sets Caveat apart from traditional law firms?

A

It is an online platform that connects lawyers and clients.

B

It only takes on commercial work.

C

You cannot get a salmon salad and a cappuccino there.

Question 2 of 10

What is the biggest contribution Caveat makes to the legal profession in South Africa?

A

It makes life easier for lawyers.

B

It gives consumers more choice when it comes to accessing legal services.

C

Clients don’t have to drive to a building.

Question 3 of 10

Yvonne had to focus on running and growing the business because:

A

It turned out she’s a better entrepreneur than a lawyer.

B

Her billable hours were not enough.

C

As a litigation lawyer she cannot do commercial work.

Question 4 of 10

What technology underpins Caveat?

A

Email and MS Word.

B

Its own, custom-built platform.

C

Couriers that deliver documents.

Question 5 of 10

What, to Yvonne, is the most important factor to scaling?

A

Whether it’s worth the money or not.

B

Simplicity vs complexity.

C

Getting enough experienced lawyers.

Question 6 of 10

Based on discussions with other entrepreneurs, what did Yvonne decide not to do?

A

Offer clients salmon salads and cappuccinos.

B

Build her own tech.

C

Hire staff.

Question 7 of 10

A business can only succeed when its employees are involved in decision making and interested in a career path.

A

True.

B

False.

Question 8 of 10

What is one of the downsides of the Caveat business model?

A

The difficulty to build a unified culture.

B

Lawyers can’t impress their clients with their offices.

C

The difficulty of managing lawyers’ performance.

Question 9 of 10

Which marketing channel does Yvonne value in particular?

A

Google ads.

B

Word of mouth.

C

Email.

Question 10 of 10

The only people who should be building their own tech are _____________.

A

People who want to impress their friends around the braai.

B

Tech businesses.

C

People who have time and money to spare.

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