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Colleen Harrison's 2-Minute Taste-Test On Black Friday

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

Start

Question 1 of 10

When is Black Friday?

A

The last Friday before payday.

B

The last Friday in November.

C

The first Friday of the new year.

Question 2 of 10

According to PayFast data, by how much does the average online shopping basket increase on Black Friday?

A

55%

B

5%

C

105%

Question 3 of 10

What can you offer your customers on Black Friday instead of big discounts?

A

Free delivery.

B

Bundled offers.

C

Both of the above.

Question 4 of 10

What is the global rate of cart abandonment?

A

7%

B

17%

C

77%

Question 5 of 10

What is the single biggest reason for cart abandonment?

A

Unexpected delivery or shipping charges.

B

Loadshedding.

C

Window shopping.

Question 6 of 10

What is often the cheapest way to make a sale?

A

Email your database with personalised, compelling deals.

B

Advertise on social media.

C

Hand out flyers at traffic lights.

Question 7 of 10

What is NOT a trust signal on an e-commerce site?

A

A refund policy.

B

Reviews and testimonials from customers.

C

An @hotmail email address.

Question 8 of 10

The logos of payment gateways and methods on your website are called _______.

A

Trust badges.

B

Free advertising.

C

Guerilla marketing.

Question 9 of 10

What is the purpose of testimonial content on your website?

A

It shows you have customers.

B

It motivates your team.

C

It builds trust in your business.

Question 10 of 10

What assurances should you get from your hosting provider before Black Friday?

A

That they will offer you some discounts.

B

That your website can handle a spike in traffic.

C

That your competitors won’t get more attention than you do.

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