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João Barreto's 2-Minute Taste-Test On Partnering With Startups

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

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Question 1 of 10

What are some of the benefits a corporate can get from collaborating with a startup?

A

Agility.

B

Knowledge about new technologies.

C

Both of the above.

Question 2 of 10

What can a corporate partner do to demonstrate understanding of a startup’s reality?

A

Adjust its payment terms to support the startup’s cash-flow realities.

B

Provide the startup with free office space.

C

Buy the startup founder a vehicle.

Question 3 of 10

What can a startup do to demonstrate understanding of a corporate’s reality?

A

Complete all forms in duplicate.

B

Not follow up every day on a proposal but allowing the corporate process to run its course.

C

Learn the names of all the board members.

Question 4 of 10

What is the biggest mistake a startup can make when first contacting a corporate? 

A

Getting the contact person’s name wrong.

B

Not showing up on time.

C

Taking a general approach, instead of being specific about the value you can add.

Question 5 of 10

Which social media platform does João recommend for finding the right corporate contact?

A

TikTok

B

LinkedIn

C

Facebook

Question 6 of 10

When is getting investment from a corporate not a problem?

A

When you know the CEO.

B

When you have enough spreadsheets and slides.

C

When you have created interest and rapport, and demonstrated that your offering is relevant and important to the company.

Question 7 of 10

What is more important than venture capital for a startup to be sustainable?

A

A strong portfolio of paying clients.

B

A striking logo and brand.

C

An excellent e-commerce presence.

Question 8 of 10

What, in João’s eyes, makes entrepreneurs special?

A

Their maverick attitude.

B

Their passion for their products.

C

Their ability to bootstrap.

Question 9 of 10

What is the only bulletproof way for an entrepreneur to protect an idea?

A

Not sharing it with anybody.

B

Writing it down in a secret code.

C

Having a legal contract in place.

Question 10 of 10

The first thing you should do when interacting with a corporate, is insist on a contract, or at least an NDA.

A

False

B

True

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