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Cait Black's 2-Minute Taste-Test On Brand Identity

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

Start

Question 1 of 10

Cait decided on the name Grumpy Snack because:

A

She was angry at the snack food industry.

B

She wanted a name that promotes recall and ties into how one feels when hungry.

C

Grumpy is an easy word to pronounce.

Question 2 of 10

Why was the timing right for what Grumpy Snacks has to offer consumers?

A

People know enough about chickpeas to be intrigued rather than repelled by the idea of a chickpea snack.

B

There is a worldwide shortage of potatoes to make crisps.

C

Fuel is too expensive to go on roadtrips and get your snacks from filling station shops.

Question 3 of 10

The Grumpy Snacks marketing strategy was not digitally focused because:

A

Food marketing doesn’t work on Instagram.

B

Neither Cait nor Tim are tech savvy.

C

The most important thing was to put the snack in people’s hands and mouths.

Question 4 of 10

Why is recall such an important aspect of a brand identity?

A

It must be easy for people to search for and find a product they tried and liked.

B

Some of your potential customers might have failing memories.

C

Recallability is a funding criterion for investors.

Question 5 of 10

What are some of the elements to consider in brand identity design?

A

The design must visually convey the essence of the brand.

B

The background must always be white.

C

Choose an unusual typeface to stand out from the crowd.

Question 6 of 10

What are some of the considerations in designing packaging for your product?

A

The content must always be a surprise for the consumer.

B

The packaging must be cheap and easy to produce.

C

The packaging must help consumers understand where this product fits into their lives.

Question 7 of 10

The grumpy man’s meh expression was inspired by which cartoon character?

A

Garfield the cat

B

Homer Simpson

C

Kenny from South Park

Question 8 of 10

Why is there a picture of chickpeas on the Grumpy Snack packaging?

A

It was cheaper to put a picture on the packaging than cutting a window into it.

B

To give people an idea of what the snack is they are about to buy and try.

C

Cait wanted to test the light booth in their lounge.

Question 9 of 10

When should you stop working with a designer?

A

When the process doesn’t yield the results you know you want.

B

When you’ve spent thousands of rands already.

C

When the designer makes you grumpy.

Question 10 of 10

When designing a formula for your product, be prepared for:

A

Lots of bad coffee and late nights.

B

Trial and error and perseverance.

C

Flights with your partner.

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