check

Greg Webster's 2-Minute Taste-Test On Serving Your Customers

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

Start

Question 1 of 10

What was the determining point that tipped Greg over to starting Dermstore, as opposed to continuing with his film career? 

A

Greg needed a break from the wild parties, champagne and women.

B

There's far less risk in being an entrepreneur than being in the film industry.

C

Greg didn't want to continue selling his time.

Question 2 of 10

What was a big benefit to starting Dermastore off the back of Dr Webster's successful practice? 

A

The Dermastore team had a deep knowledge of their customers and their needs from the outset.

B

There was no requirement to pay rent.

C

Dermastore could punt 'Trusted by leading doctors' on the home page of the website from day one.

Question 3 of 10

What was Dermastore's strategy at launch? 

A

Offer a consumer-friendly brand and make a consumer-friendly company.

B

Offer discount vouchers in magazines.

C

Use Greg's film industry skills to 30-second commercials for YouTube.

Question 4 of 10

Who does Greg admire for their own customer service? 

A

Eskom and Transnet.

B

Department of Home Affairs.

C

Yuppiechef and xneelo.

Question 5 of 10

What crucial tactic does Dermastore use to service customers? 

A

Dermastore finds out customers' favourite music playlists and then plays them as holding music on their call centre lines.

B

Dermastore has actual skin therapists in charge of customer care.

C

Dermastore sends new products to the Kardashians every three months.

Question 6 of 10

Why is customer service such a priority at Dermastore? 

A

Dermastore's philosophy organically retains customers and creates a strong service culture in the business.

B

The digital advertising stuff is way too confusing, so it's better to kick it old school.

C

No one else is doing it, so 'why not us?'

Question 7 of 10

What is the most important tenet of customer service? 

A

Trust.

B

Truth.

C

Automation.

Question 8 of 10

What is a common crucial mistake that many startups make? 

A

They spend too much money from the outset on customer service.

B

They pretend they're not a startup and use corporate jargon.

C

They're too kind to their customer support staff.

Question 9 of 10

What is a insider tactic used by Dermastore that helps motivate staff? 

A

Dr Webster creates personal time personally training the staff and educating them on new products and trends within skincare.

B

Dermastore hosts regular Friday team building at nightclubs around Cape Town.

C

Dermastore offers each of its team members a weekly Takealot voucher.

Question 10 of 10

What are two critical tips for startup founders to instil great customer service? 

A

Start with good tools and hire the right people.

B

Create daily online meetings of no less than 90 minutes outlining the core values of the business.

C

Take every customer out for coffee and listen attentively.

Confirm and Submit