Amanda Du-Pont
Brand Strategy
In this recipe Amanda du-Pont, Swazi-born actress, model, television host and founder of lelive skincare, shares insights on creating her iconic new brand and thriving as a woman entrepreneur.
Tuck InSwazi-born Amanda du-Pont first made her mark in South Africa as an actress, model and television host. Comedy-drama and soap operas on the SABC channels and leading roles in two feature films and a Netflix thriller series, has turned Amanda into a proper local celebrity.
Acting, however, is not her only passion. Having dabbled in selling hair products and clothes, the Covid lockdown in 2020 gave her and her team the space to conceive and birth lelive - the skincare range Amanda wished she had had as a teenager and young adult struggling with acne-prone skin.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Was The Original Inspiration Behind Starting A Skin Care Range?
2 - Why Did You Start LeLive In The Midst Of A Global Economic Downturn?
3 - How Did You Create LeLiveā€™s Initial Products?
4 - What Perspective Can You Share For Entrepreneurs Looking For A Gap In The Market?
5 - What Are The Pros And Cons Of Being A Woman Entrepreneur?
6 - Can You Share Some Of The Principles And Values Behind LeLive?
7 - What Has The Entrepreneurial Journey Been Like For You?
8 - How Can Women Entrepreneurs Brace Themselves For Hard Times Ahead?
9 - What Is It Like Being A Woman In Business Today?
10 - Can You Share Some Insights Into The First Phase Of LeLiveā€™s Journey?
About This Recipe
You can’t swipe four million social media followers to pay your mortgage, but you can turn this blessing of people who like and trust you into a business by trusting them in turn. This is just one of the insights Amanda du-Pont shares in this recipe.
From asking her followers what their perfect skincare products would look and feel like, and do, to seeing lelive products next to beauty heavyweights like La Mer on shelves, Amanda’s entrepreneurial journey has been tough and rewarding in equal measure.
She generously shares lessons and insights with all the passion and enthusiasm a woman entrepreneur needs to keep going.
What You'll Learn
With complete honesty, Amanda talks about sexual harrassment in the business world. Far from being a victim, she urges women to never compromise themselves and to focus on empowering other women so that the business arena can become merit based sooner rather than later.
She discusses the hustle to generate internal funding for your business in order to delay having to raise funding from external sources, and stresses the importance of growing your team so that jobs can be done by people who are excellent at them.
The golden thread that runs through this recipe is the importance of engaging with people. Listen to and understand the market before starting out, and continuously get feedback from existing and potential customers as the business grows.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
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