Heavy Chef Rebrands To Focus On “People That Do”
For almost a decade, Heavy Chef has been run as an initiative of innovation agency, World Wide Creative. It was founded as a platform for practical learning about digital marketing. Now, with a fresh, new design outlook, logo and philosophy, Heavy Chef has come into its own as a standalone brand – a platform for “people that do.”
Leadership, technology and creativity have become the three main focal points of the new Heavy Chef brand. Going beyond digital marketing, its monthly events will host speakers on a wider range of topics relating to the three focus areas. The insights gleaned from these events will drive and inspire the content across all Heavy Chef’s channels: the video portal, its social media profiles, its monthly newsletters and the quarterly magazines.
Having seen over 10 000 attendees and more than 100 speakers, the timing was perfect for a new perspective. WWC’s CREATE team is behind the rebrand – a logo inspired by the concept of a beehive encompasses the “hive mind” philosophy of working and building together. Bright colours have also been introduced to the brand’s colour palette, breathing new life into the site’s content.
According to co-founder, Fred Roed: "The recent problem that we needed to solve, was that the Heavy Chef brand was being confused with World Wide Creative's service offering of digital marketing. Although digital is a great topic, Heavy Chef reaches far beyond marketing. So, we decided to distinguish the two brands from each other. WWC remains the mother brand, and Heavy Chef is free to expand into three main focus areas: leadership, technology and creativity."
We’re excited about this new direction and can’t wait to see the results of this positive change. We look forward to building our audience and innovating together.