Mike Sharman

The Three C's Of Influencer Marketing

Mike Sharman headlined a Heavy Chef event in September 2015, where he presented on the power of Influencer Marketing and how brands can leverage the viral potential of one-on-one communication online. 

Mike Sharman

The Three C's Of Influencer Marketing

September 2015

Bridging The Gap Between Brand And Audience

Mike Sharman, the owner of Retroviral headlined a Heavy Chef event alongside Alex Van Tonder on 16 September 2015. The event focused on influencer marketing as the contemporary way of tapping into the power of word-of-mouth promotion. 

Content, community and commerce are the three pillars of influencer marketing in Mike Sharman's opinion. When brands begin to see influencers as a kind of media channel, that's when this powerful form of marketing can be leveraged effectively and in a very measurable way. Sharman is a big proponent of one-to-one communication and influencer marketing is the digital version of this timeold method of conveying messages. 

His talk followed that of Alex Von Tonder, who served as a real-life case study of what it means to be an influencer in the noisy, convoluted digital space we find ourselves in. 

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