Andrew Smith

E-Commerce In South Africa

Andrew Smith, co-founder of Yuppiechef - one of South Africa's biggest names in online retail headlined Heavy Chef's first session for 2013.


Andrew Smith

E-Commerce In South Africa

March 2013

E-Commerce In South Africa

The first Johannesburg Heavy Chef session for 2013 was headlined by two innovative leaders in South Africa’s e-commerce space. One of them was Andrew Smith – the co-founder of Yuppiechef. 

Smith shared the story of how Yuppiechef was born in 2006 as an e-commerce start-up that had no brand and no commercial backing. In its first year it made only 8 sales – 7 of which were purchases by family and friends. The first “real” customer received a hand-written card to express their gratitude and this gesture has become a synonymous trademark of the brand. 

Word of mouth marketing was the only tool at Yuppiechef’s disposal during its early days. Now, its one of the country’s most loved e-commerce brands. At the centre of its success, is unrelentingly excellent customer service.  

 

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