Alex Van Tonder

From Blogger To Top SA Influencer

Better known as "Cape Town Girl" the name of one of her first blogs that became ubiquitous as a pop culture and digital trend platform, Alex Van Tonder is a multi-taking writing machine. In this video, she shares her creative journey with the Heavy Chef audience. 

Alex Van Tonder

From Blogger To Top SA Influencer

September 2015

Influencing The Influencers

On 16 September 2015, Heavy Chef presented an event focused exclusively on Influencer Marketing – a field that has undergone (and continues to undergo) many evolutionary jumps as digital innovation places the control more and more in the hands of the consumer. To present this topic, we called in Alex Van Tonder – one of the country’s top ten female bloggers and online influencers. 

Her early blogs, My Branded Life and Cape Town Girl broke new ground in online communication and brand-consumer interaction – introducing the South African market to the power of the influencer. Furthermore, her ten years of experience as a creative spans content campaigns, product launches, brand activations and novel writing – her latest novel being a thriller entitled This One Time.

At the event, Alex shared her journey from blogger to novelist as well as some thoughts on where influencer marketing is headed and how brands can tap into this resource to convey messages, get honest feedback and bring the human element into the marketing mix. 

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